How Do Start Business?

http://money.cnn.com/2008/10/31/smallbusiness/entrepreneurial_myths.fsb/index.htm?postversion=2008110306

I found this article pretty insightful on the important aspects of starting a business.

I agree wholeheartedly that starting a business because "you don't want to have a boss" is a bad reason to start a business. Everyone is accountable to someone else - even Bill Gates is not immune to the power of the customer demand. We all love the story of the maverick who did things his own way and came out ahead, but we conveniently forget the rather high failure-to-success ration of such stories. And really, there's nothing wrong with working for a big corporation. Objectively speaking, they really are far more efficient and competitive than most start-up companies are going to be.

I also liked their take on how a start-up can compete successfully against established rivals. Instead of trying to compete on price, find something that you do better (or at least differently), and milk that for all it's worth. As Sun Tzu said, "If fighting is sure to result in victory, then you fight. If fighting is not sure to result in victory, then you must not fight."

Speaking of Sun Tzu, there will be an upcoming post about him.